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Buyers want AI to do the homework, not sign the paperwork.

Two 2026 surveys point to the same thing: people use AI to learn and compare, and they still want a human for the decisions that carry risk.

By Nahal Jafari2 min read2 sources

Let’s start with how widely buyers use AI, because the numbers depend on who’s counted. NAR’s Technology & Innovation team, citing the Bank of America Homebuyer Insights Report, says about 20% of prospective buyers and homeowners use AI tools or chatbots for homebuying research. Cotality, which surveyed a different group, found a much larger share expects AI to be part of the process. These aren’t the same question, so they don’t contradict each other.

What people use it for

57%
of AI users: affordability, payments or closing costs
55%
general homebuying education and research
52%
neighborhoods, market trends or property values
NAR Tech & Innovation, July 2026.

Where they want a person

Cotality’s AI in Housing 2026 report (released April 16) surveyed buyers in the U.S., Canada, the U.K. and Australia who bought in the past five years or plan to in the next two to five. Its headline: 75% expect AI to be built into the transaction. About 86% assume property websites already use it. But 55% would rather have a human for their mortgage, 66% for legal help, and 44% would pay extra to have a person verify what AI told them.

Cotality’s head of data science put it this way: buyers aren’t rejecting AI, they’re asking for safeguards. NAR’s own summary says over half prefer a professional when touring homes and for legal and contract questions.

Sources

  1. 1.NAR Tech & Innovation — AI becomes early step in homebuying journey
  2. 2.HousingWire — 75% of homebuyers expect AI in the mortgage process (Cotality AI in Housing 2026)

This post is general information, not legal, tax or financial advice. Figures are as reported by the sources above at the time of writing.

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